Shinshu Brand Awards 2020 Special Features Gem gem supports the Shinshu brand

"Shinshu Brand Awards" are selected and commended an excellent brand nurtured in the nature and culture unique to Nagano Prefecture. As part of the activities to expand the circle of brand -building, it started in 2004 and awarded a brand that recognizes brands that contribute to the value of the Shinshu brand according to the theme set every year, and the level up of the design of Nagano Prefecture. There are two divisions in the "NAGANO GOOD DESIGN section" that recognizes the design that leads. This time, we will introduce an initiative that will form the Shinshu brand that won the 17th Shinshu Brand Award 2020.

President Hideki Kureha. "I want more people to know the charm of Shinshu apple." Next to the Azumino head office, the "Apple Frit and Bake", which offers a freshly fried apple with a freshly fried apple, opened on April 29.

The president, Hideki Kureha, who grew up in Obuse -cho, surrounded by chestnuts, loves the landscape of the hometown where white flowers bloom in the spring and the harvested reddish eggplants spread all over the fall. He seemed proud. One day when I was a high school student, I learned photography and design overseas, started a business as a creative director, and one day, most of the Japanese apples sold overseas under the name "JAPAN FUJI". I learned that it was from Aomori Prefecture and was shocked. Therefore, we launched a company that exported fruits and vegetables, saying, "I want to spread the delicious apples of Shinshu around the world," but immediately after, the Great East Japan Earthquake occurred. We faced export restrictions, but we started developing sweets using Shinshu apple, saying, "If the fruits and vegetables are not good, we will make untreated processed products and convey the taste of Shinshu apple." It was a rose -shaped apple pie that came to mind as a beautiful sweet that looks delicious.

Work to open petals one by one with tweezers that require delicate. As with real roses, 13 petals are tightly clogged in tarts.

The manufacturing process, which pursues beauty, is truly craftsmanship, while the affection of farmers takes advantage of the taste of the gorge. First of all, slice the carefully selected AAA class apples with the skin, lightly comported them, then arrange 13 pieces as in the rose petals, and roll them up to make buds. Then, put on a tart stand with puree made of almond cream and red balls made of local eggs, and open each piece with tweezers so that the rose bud blooms. "There is a beauty that can only be produced by human hands," and the tart, which is committed to manual work, has an exquisite taste, combined with almond cream and puree, which has a rich apple texture and acidity.

A shop where many sweets using apples are lined up. In the attached cafe space, you can also enjoy afternoon tea (reservation required).

In 2019, a store opened in Scramble Square in Shibuya. Despite being a full -fledged tart full of apples, the delicate design that focused on the same structure as real rose flowers was evaluated, won the highest grand prize in the Nagano Good Design category.
"Now it is a domestic -centered sales, but the dream of" the delicious apple of Shinshu is a world brand "is continuing to pursue. Mr. Miss. "Apple & Roses Company Japan" is steadily walking toward realizing a dream.

Yasuda and his family.

After graduating, Yasuda, who had a part -time job at a bicycle store in a bicycle store and studied metal crafts at an art university, said, "Can you make more interesting bicycles?" Resolution. The first wooden bicycle "Kinopio" was made to make a business card in an unknown place. When I was a student, I saw a wooden bicycle made in Italy and thought that I wanted to make a bicycle like this, and in Italy, I was able to make friends and be helped by those who were interested in "Kinopio". There was. For about 10 years, he has acquired manufacturing technology at home, and moved to Shinshu, his wife's hometown after marriage. The decisive factor in choosing Minowa -cho was because it resembled the scenery of Italy Trent where he lived. It is said that the landscape of the town where the Tenryu River flows, and the apple fields spread, and the landscape of the apple fields spread.

It is said that Mr. Yasuda's origin of Mr. Yasuda's wooden bicycle manufacturing and the name of the workshop was because Mr. Yasuda misunderstood the Italian children's literature "Pinocchio".

Future dreams are two. Make the carbon fiber used to get the strength of a wooden bicycle into a silk from Okaya. Then, take the bicycle and cross the Eurasian continent with your family and travel slowly while enjoying moving to Italy. Mr. Yasuda's eyes, which imagine a wooden bicycle of "MADE IN Shinshu" running in Italy, is full of excitement.

State of processing of the lamp part.

The Suwa area where the precision equipment industry is active. The manufacturing culture in division of labor is rooted, and the technical capabilities of each company are high, but they often do not know how the parts they manufactured are shaped and the final product. Meanwhile, "Oak Works" had the idea that "Is it possible to develop a product that can spread Suwa's technical skills as a regional contribution?" For general consumers who sympathize with the philosophy of the new regional brand "SUWA Premium", which will be valuable in collaboration with designers by collaborating with designers I decided to work on making products.

Serizawa (right) and Kobayashi (left) say, "If we can deliver a calm mood and warmth in our lamps," said Serizawa (right) and Kobayashi (left). The light of the lamp has a fluctuation of 1/f, which is said to give healing.

"I was able to complete it because of the support of other companies, such as the design power and planning proposal skills that we lacked. It also led to the re -recognition of the value of, It was highly evaluated for its handmade products and beautiful and sophisticated designs that the Technology in the Suwa area combined, which led to this award. "As the product concept of" Pure ozone is a clear air like glass, "Tsuyoshi Kobayashi of the Basic Research Department has great hope, as the concept of the everyday life of withcorona." Masu.
From Suwa to the world, the light that 13 companies gathered is released.

Nakai Samurai village is dotted with private houses in a tea plantation that spreads along the steep curve road called "Seven Mashiri".

In the Nakai Samurai Village, in addition to the mountains surrounded by mountains, the fog standing from the Tenryu River in the morning and evening, the production of tannins that produces bitterness is suppressed, and it has a sweetness like a gyokuro. In addition to growing soft tea leaves, cultivation does not use pesticides, saying, "I want you to drink delicious tea with confidence."

Nakai Samurai Meitsu has a beautiful tea leaf so that it blooms. One of the features that can be extremely shallow.

In addition, the processing process "steamed", which is said to be "80 % of tea is determined by steaming," has the unique feature of "Nakai Samurai Meitsu Tea". The mainstream is "deep steamed" that usually steamed for 1 to 3 minutes, but "Nakai Samurai Meitsu tea" is a very short "shallow steamed tea" of 20 seconds. It is a manufacturing method that allows only soft and high quality tea leaves. The feature is that the shape of the tea leaves is firmly maintained, and when hot water is poured, the tea leaves open. From the pale yellow -green tea, the scent of young leaves stands out, the bitterness and astringency of tea remain, and the soft sweetness remains as a lingering sound.

Yukifumi Harada, the union of Nakai Samurai Producer Association, and his wife Hamako.

Maeda applied for the Shinshu Brand Award 2020, saying, "If you know that you are growing tea with such beautiful scenery in such a beautiful scenery," Maeda said. The award of the "Happiness Shinshu Section" category, which is the theme of "symbiosis with nature", has given a new hope to a small settlement.