Opening up a new eraShinshuBrand ShinshuBrand Awards 2021 HappinessShinshuCategory: Category Award "co:do"

HappinessShinshuCategory: Category Award
"co:do"
2021 theme "Zero Carbon"

Sakurai Taikawa, Flex Japan Co., Ltd.

As an apparel manufacturer with a sewing factory, we are now in the midst of resolving mass production and mass disposal, and what manufacturing should we take on now? This question led to the birth of "co:do".

Founded in 1940, this is a new factory brand from Flex Japan Co., Ltd., which boasts a market share of over 20% in the domestic dress shirt market.

"Warm the late child and wear new things"

Japanese short coat

The first complete version is Japanese short coat, based on the famous legendary and famous slogan "Warm the late slogan and wear new things."

One of the promises of "co:do" is that the ingredients and ingredients are ethical.

This hanten uses recycled wool called Keshichi, which has been working on for over 50 years in Oshu, a textile production area around Ichinomiya, Aichi Prefecture. The design features a modern interpretation of traditional hantens that are easy to get used to with Japanese people, and new values are added to them that are not bound by trends and destruction.

The slash quilt fabric is also one of the popular items of "co:do".

The scraping that comes out when making custom-made shirts at Flex Japan's head office factory and the fabric that you plan to dispose of are used to create materials with a unique color and texture, and are transformed into pouches and book covers.

"There's been a call for a circular economy (a manufacturing system that circulates without disposing), but good things have been regenerated and restored and passed down since ancient times. These things also have a design-like universality. I hope that wearing "co:do" will give you a chance to realize once again the importance of using good things for a long time. With that in mind, we develop our products."

says Sakurai Taikawa, a central member of the project.

Nagano As a brand originating from

A common feature of "co:do" is the careful stitching that can be said to be the pride of an apparel manufacturer, and the accent that gives off a strong presence.

The buttons on the hanten are Matsushiro ware (Nagano CityThe monk bag (Monk bag) with a pottery button from Matsushiro Town, and the robe motif is made from thinning wood from Kurohime Kogen Afan Forest, and the brand tag is made in a kumiko craft workshop in Minamigiso Town.Iiyama CityThe Uchiyama paper and Nagano Traditional crafts from the prefecture are used everywhere.

Sakurai Taikawa, a central member of the project

"When I moved, I was really impressed by the delicious vegetables, beautiful scenery, clear air, and the environment that is easy to live in. That's why Nagano You can feel the life of Nagano That's why I want to create a special piece that I can do."

Sakurai's thoughts Nagano It is expressed through traditional crafts that can be said to be a symbol of the prefecture's uniqueness.

The name "co:do" comes from three sources. It contains the heartbeat, the ancient road, and the desire to "co-do" that both makers and users will shape a better future

"Traditional crafts embody the concept of "co:do" in many ways. That's why I want them to look at it in the filter of fashion. ”

This timeShinshuThe Brand Awards not only promote zero carbon in terms of recycling and reusing discarded clothing from a new perspective, but also in terms of fashion and design, the brand is highly praised for its message of valuing limited resources.ShinshuIt won the category award.

Together with producers

The concept of "co:do" is to use material with a story, and to preserve tradition, while still bringing it into the world as a new thing. When choosing the materials, they actually go to the production area and interact with the producers and get sympathy with the philosophy of "co:do" before creating them together.

"As a business, it is an absolute must for each other to be beneficial, but that's not only that, but we would also like to develop the "co:do" brand by creating exciting and exciting textile materials from all over the country that should be left to the future," says Sakurai.

Column: "co:do" project from the perspective of senior employees

Kitazawa Kazunori (39th year in the company)

"The company president wanted to incorporate the flexible ideas of young employees, and young employees in their late 20s to early 30s, mainly Sakurai. A wide range of talent, including employees who have gained a wide range of social experience and joined the team mid-career project, was launched, and a project called "co:do." There are many originality and ideas that are hard to come up with from people like us who have been alone in this company for a long time, and as a senior employee, I am very excited about what will come out in the future."

As Kitazawa Kazunori, who has been in his 39th year since joining the company, members of "co:do" are reliable from senior employees.

HappinessShinshu Category: Category Award
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*This article is information as of May 2022. Please note that the products we carry may have changed.