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Congratulations! "Shinano Country" 50th anniversary of the establishment of the prefectural song "Shinano Country" Local products and traditions in Shinano Country

Congratulations on the 50th anniversary of the establishment of the prefecture song "Shinano Kuni"

Nagano Introducing all the local products that are commonplace in the prefecture! On May 20, 2018, Shinano Country was announced Nagano It marks its 50th anniversary since it was established in the prefectural poem. According to a survey by the prefecture, about 80% of the prefecture's residents can at least sing the number one in "Shinano Kuni." This popular prefectural song is unparalleled in other prefectures!
So, this time, we will be doing the same as "Shinano Country." Nagano We'll introduce you to unique products and cultures that people think are "natural in other prefectures (national regions)," but are not the case in fact.

Retro and cute bags are also popular

Milk Bread
A fluffy thick bread sandwiched with plenty of sugary milk cream.Milk Bread。 Nagano It is a classic dish made at bakeries in the prefecture (and in part of Niigata prefecture), and many are cut into squares. It is said that as milk consumption increased in the Showa era, more bakeries produced it have become, and it is still very popular among people of all ages.


Milk Bread

Kobayashi Seikaho(Nagano City)
A certain university previouslyMilk BreadAlthough they investigated the origin of the film, it was apparently unclear. Another feature of this is that many shops use retro bags with children's drawings on white.

Retro and cute bags are also popular

Vitamin Chikuwa
During the Taisho period, a hole in the chikuwa was stuffed with salt to prevent the rot of transportation, and the prefecture was found to have a sea-no-sea prefecture. Nagano It was a huge hit in the prefecture, saying, "Both are valuable!" Since then, Nagano Vitamin Chikuwa was established in the prefecture, and was launched in 1952, containing vitamin-rich oil shark liver oil. It gained high support due to its postwar nutritional deficiency, and is now also sold by Kibun Foods.


Vitamin Chikuwa

Sugiyo Co., Ltd. (Nanao City, Ishikawa Prefecture)
The longest life in Japan Nagano With the desire to contribute more to the health of the prefecture's residents, we achieved a 30% salt reduction in 2017. In addition, to commemorate the opening of the Hokuriku Shinkansen in 2015, Shichimi Tang mustard candyShinshuA limited edition miso included is also available.


Vitamin Chikuwa

Kibun Foods Co., Ltd. (Chuo-ku, Tokyo)
Yakichikuwa is familiar nationwide, but since vitamin chikuwa has become established in the Shinetsu area, it has been developed and sold in limited areas since around 2001 to meet the needs.

A long-selling product that has been released over 80 years

White Book
The cover is ochre and is an A5 size square notebook. Around 1935, a Chinese literature teacher in Matsumoto City requested that Bunndo create a "notebook that allows you to practice reading aloud of white texts without Chinese text or punctuation," and was manufactured to fit the size of a national textbook. Even today, more than 100,000 copies are shipped annually, almost 100% Nagano It is used in the prefecture.


White Book

Bunndo Co., Ltd. (Shibuya-ku, Tokyo)
It is mainly used as a kanji practice notebook for junior high school students, and is also used in essays and daily life notebooks. Nagano This notebook is familiar to the residents of the prefecture.

 Nagano Large containers are overwhelmingly popular in the prefecture

Bimisan
Born in 1964 due to consumer demand for "delicious and easy noodle soup stock," and is mainly used in Yamanashi. Nagano -Dashitsuyu is sold mainly in Niigata. The product name comes from "praise" for "delicious" and also includes the friendly meaning of "○○-san." Initially, it was misunderstood as "soy sauce is expensive even though it's expensive," but now it's delicious, Nagano It has become a well-established taste for the people of the prefecture.


Bimisan

Tenyo Takeda Co., Ltd. (Kofu City, Yamanashi Prefecture)
The memorable Kirie label was created by Takihira Jiro, a Kirie author who lovingly expresses children who grow up in nature. When it first released, it had a different label, but it has been used for over 40 years, in order to make it more familiar.

Folklore medicine passed down on Mount Ontake

Hyakusamaru
Mount Kiso Ontake has been famous since ancient times as a sacred mountain of faith and a Shugen Dojo. The hyakus, which the shugenist said to have passed on to local residents hundreds of years ago, merged with Mitake faith and spread throughout the country. It contains several types of herbal medicines, and in the past, it was a black rice cracker-like substance, but it has been converted to pills because it is easy to drink. It is now also used as a gastrointestinal medication for living in a stressful society.


Hyakusamaru

Nagano Prefectural Pharmaceutical Co., Ltd. (Otaki Village, Kiso District)
A body-friendly medicine made with natural ingredients. It has the effect of bactericidal effects of Staphylococcus aureus, Shigella, and cholera, so it is also considered to expand into developing countries.


Hyakusamaru

Hino Pharmaceutical Co., Ltd. (Kiso Village, Kiso District)
Until 2016, it was the number one share in the category of Class 3 gastrointestinal digestive drugs nationwide. We are also developing Class 2 drugs, and we are selling a new product called "Hino Momokusamaru."


Over 3 Centuries Nagano A preserved food loved by

Is it salted round?
There was no culture of eating raw seafood Nagano In the prefecture, the transport of seafood from a port, which previously took a day, was made possible by filling boiled squid bodies with salt. The classic dish is made by soaking it in water to remove salt and then mixing it with cucumbers or cabbage, and its unique taste and texture makes it a lingering favorite even today, when raw squid is now available for distribution.


Is it salted round?

Yamashita Suisan Co., Ltd. (Fukui City, Fukui Prefecture)
Mostly Nagano It is consumed by the prefecture (and part of Gifu prefecture), and the market share within the prefecture is overwhelmingly overwhelming in the Iida and Ina regions. It is especially popular from early summer to the Obon period when local vegetables are produced more and salty.

Homo sausage

Homo sausage
Fish sausages released in 1954. The name "homo" was given because the surimi was homogenized. At that time, fish and sausage makers began selling from coastal areas, while Maruzen opened business inland areas. Nagano It has become a main fish sausage that has been sold in the prefecture for a long time. It still boasts an overwhelming share compared to other prefectures.


塩丸いか

Maruzen Co., Ltd. (Taito-ku, Tokyo)
Tuna has been traditionally used from the time of release using cod surimi as the main ingredient, and by filling it into a film and sterilizing it, it can be stored at room temperature. It is sold at almost every food supermarket in the prefecture.


The products introduced Ginza NAGANO Special sale!

6/2 (Sat)

Nagano This product is familiar to the residents of the prefecture. It's nostalgic for those from within the prefecture, Nagano I think it was refreshing to those from outside the prefecture. In response to requests such as "want to try" or "try," we will be selling special local products introduced this time from Saturday, June 2, 2018. Some items are in limited quantities, so please purchase as soon as possible.



Different countries have different habits! The "common" traditions of Shinano countries

There are unique cultures and customs everywhere that make other people think, "Really?!"
Nagano We will introduce the traditional and unique cultures that are often encountered in the prefecture!


Food Culture Edition

Tempura bun image

ShinshuEssential for Obon
Tempura bun
"What you eat during Obon = Tempura" Nagano Common understanding among the residents of the prefecture. The ingredients are also unique, and the bean paste buns are also made into tempura. Apparently this is because it also takes into account the wheat harvest celebration. In some areas, tempura-specific manjus are also sold at food supermarkets and Japanese confectionery shops. Obon season, Nagano If you're visiting the prefecture, be sure to try some crispy tempura buns.


Image of miso soup with canned mackerel and bamboo shoots

The highest consumption of mackerel cans in Japan in early summer!
Canned mackerel and bamboo shoots miso soup
Nagano A bamboo shoot made from bent roots that is loved in early summer in the northern part of the prefecture. It is characterized by its thin, unique flavor, less tangy and good texture. The classic dish is miso soup made with a lot of canned mackerel (boiled water). Therefore, when the root-curved bamboo is in season, a pile of canned mackerel will appear in a corner of the supermarket. In a sense, this is a tradition in early summer.

Traditions and habits

Image of the 3 songs

Nagano This is the end of the routine drinking party!
Banzai 3
Nagano The voices of "Bangzai" echoed at the closing of the prefecture's sake seats. Nagano In the prefecture, the 3 chantings are performed in a way that feels like a one-piece or three-piece chant. Furthermore, when it comes to a large event such as a wedding or farewell party, the organizer sends a ban on participants, and then the "Harryback" event is held in which the recipient of the ban on rebates in return. If all participants raise their hands together, they will naturally create a sense of unity and will surely boost your mood!


Image of the graduation ceremony song

It's like an operetta!
Graduation ceremony song
Nagano At graduation ceremonies at many elementary schools in the prefecture, "graduation ceremonies (in the form of operetta concerts)" are sung. This song is a masterpiece that lasts over 10 minutes, as it continues singing with the whole school, the lower grades, fourth and fifth graders, teachers, graduates, and all of the schools again. Various arrangements will be added to each school. The scene at the graduation ceremony was when parents attended the song started crying.


Image of bringing an empty lunch box

Commonly known as "Karaben"
Bring an empty lunch box
Showa 51 (1975), Nagano Rice has been added to the bread and soft noodles, which were staple foods in school lunches in the prefecture, and new dishes have been needed. However, in large school lunch facilities, there was no room for storage, and this custom began when children brought empty lunch boxes with them as tableware. Currently stillNagano CityIt seems that there will be Karaben Day in some parts of the city and in Suzaka City, but that will also be planned for the facility to be renovated. It's kind of a bit lonely.